Social media campaign with Muse Marketing Group, for InRoads Insurance Brokers. The goal was to highlight the personal touch of working with a small insurance broker over a large corporation.
Top level concept for campaign.
Sketches were done in Procreate. Final art was created using the vector brush in Adobe Fresco to increase the flexibility of the art assets to be reused for multiple applications.
Time-lapse recordings of both sketch and final art stages for the three main campaign images, recorded in Procreate and Fresco.
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