Social media campaign with Muse Marketing Group, for InRoads Insurance Brokers. The goal was to highlight the personal touch of working with a small insurance broker over a large corporation.
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/04b2e237-eb54-44df-a687-7b1ef3e499c1_rw_1920.jpg?h=7a5a0eea55752b62ccf624d2b75855e8)
Top level concept for campaign.
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/2438352e-b7ef-40b4-b64d-f2ae7b163ff9_rw_3840.jpg?h=3f05c21358ff4964790fdc7b2532867c)
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/76fa92e5-4bc1-4a44-8759-440afdd2ea3f_rw_3840.jpg?h=d9b410d2c082c69a973a68f410e12094)
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/ba131794-80bc-4052-948d-0c2ba033ea0d_rw_3840.jpg?h=012c76fb3187c8a7f952e0dfac07baeb)
Sketches were done in Procreate. Final art was created using the vector brush in Adobe Fresco to increase the flexibility of the art assets to be reused for multiple applications.
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/3449a526-9757-4da6-be1d-91d6dc4542a6_rw_1920.jpg?h=82ca5d5b0a46e96b805bc060ef2249df)
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/3a6234ad-d1ea-47b0-a52c-5a616b5ed3b3_rw_1920.jpg?h=0f9c51095fe20ed03c1afeb9477140c4)
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/ff742ef1-7aae-4c47-b652-1c3641470a13_rw_1920.jpg?h=b8be75e7aba0b3453c04571c54280181)
![](https://cdn.myportfolio.com/b72f6d34a4642331157c9b0dc43557ca/fef8c44f-756f-45f0-a97e-47ee94113445_rw_1920.jpg?h=c4d310e163ad05d980c0f5c9bf8a17ea)
Time-lapse recordings of both sketch and final art stages for the three main campaign images, recorded in Procreate and Fresco.